Archive for November, 1999
Management Speak: 1) Systems requirements allocated to software are controlled to establish a baseline for software engineering and management. 2) Software plans, products, and activities are kept consistent with the system requirements allocated to software. Translation: 1) List and freeze what is going into the next release. 2) Develop what is on the list. IS […]
Customers make buying decisions. Consumers use products and services. Sometimes they’re the same person. Sometimes they aren’t. By differentiating between customers and consumers you can explain a lot of otherwise baffling phenomena in business, like why professional sports teams don’t care that strikes and demands for new stadiums (stadia?) have driven the public beyond mere […]
ManagementSpeak: Prepare an executive summary. Translation: Write something a first-grader can figure out. Alternate translation: Oversimplify your proposal. Then I can ask why it will cost so much. This week’s submission anonymously summarizes how executives read.
As regular IS Survivalists may recall, in graduate school I researched communication between electric fish. This involved me in many stimulating discussions of how to define communication … because after all, how can you research something when you don’t know what it is? Back then, the standard sociobiological definition of communication was behavior on the […]
Management Speak: I think what we need is a more strategic plan. We need something more high-level. Translation: I don’t understand details, so let’s pretend they aren’t important.. Today, our anonymous contributor explains strategy for us … but only at a high level
For the past two weeks we’ve eavesdropped on the Amazingly Bright Colors Corp.’s IS senior staff. ABC is launching a major change in its business strategy. Last week, the chief marketing officer (CMO) explained that ABC is calling its new strategy “molecularization.” Based on customer relationship management (CRM) and one-to-one, it’s called “molecularization” because the […]
Management Speak: Let’s keep our eye on the big picture. We can work out the technical details later. This is an opportunity we can’t afford to miss. Translation: I vaguely recall reading something about this in a magazine. I’m not sure what it means, or even if it is possible. We get a glimpse of […]
Last week we listened in as the CIO of the Amazingly Bright Colors Corp. briefed the IS leadership team on the company’s new business strategy. The bug I placed seems to be working well. The chief marketing officer (CMO) has just joined the meeting and is about to explain the new strategy. CMO: Thanks for […]
ManagementSpeak: Our value proposition presents a unique opportunity for our customers and employees. Translation: Opportunity for employees: Work more hours. Opportunity for customers: Spend more. Thanks to IS Survivalist Bryan Mullinax for explaining the nature of opportunity.
Note from Bob: I bugged the CIO of the Amazingly Bright Colors Corporation (yes, the ABC Corporation you see in software demos). ABCCo is about to launch its new business strategy, which is fully buzzword compliant, but still pretty good. We’re going to listen in to the IS planning meeting. If you haven’t participated in […]